Are you ready to transform your personal brand?

Join the waitlist below

The Brand Container

with Nicole Pas

Helping you create a magnetic brand that is built with purpose and leads with soul

Are you ready to create the Brand of your dreams?

The Brand Container is a fully immersive, 8 weeks course where you will learn what it takes to build a brand that leads with heart and purpose. Are you ready to get rid of the overwhelm and connect with your dream clients?! Let’s go!

Hey there, founders, creators, thinkers, see-ers and do-ers!

You’ve worked hard to create beautifully curated products and services for your clients – and now it’s time for you to take centre-stage and get noticed too!

Your brand and your business go hand-in-hand to tell the story of who you are, what you do, and why you do it. One without the other is like skipping the punchline of a joke, or getting to the end of a novel only to find the last few pages are missing – but did you know that you need both?!

Understanding the importance of your personal brand and your business brand are fundamental to the success of your biz. No, they are not the same and yes, you absolutely need to have both!

The Brand Container is designed to give you the power to create a magntic brand that connects with your audience in a way that makes them feel seen and heard by YOU

I teach you the fundamentals of what a bold brand is without the fluff. You will gain clarity, forget the overwhelm and build a brand that is truly YOU

Are you ready to level up? I can’t wait to see you on the inside.

Nicole x 

Shoot & Tell Waitlist

Get ready to experience two value-packed personal branding sessions combined in one unique experience. Share you details, and we'll let you know when the next Shoot & Tell day launches.

    I promise not to flood your inbox with daily emails you’ll never get to… instead I’ll pop in every so often with juicy info that will help you on your business journey. We respect your privacy. Unsubscribe at any time.

    Elevate your personal brand

    Two value-packed personal branding sessions combined in one unique experience.

    Shoot & Tell is an exclusive experience that transforms your personal brand holistically – through stunning new professional imagery, and a captivating new ‘About Me’ brand story.

    You’ll start with our ‘Personal Brand Strategy’ process, using a questionnaire which you complete in advance. We’ll tailor a mini ‘Personal Brand Snapshot’ to you, to make sure we capture what’s unique about you and your brand on the day!

    Your shoot and interview take place at The Loft Studio – a gorgeous warehouse space with lots of different props and spaces. We’ve chosen it because of its chameleon-like ability to change up scenes for each of our attendees, to bring each individual personal brand to life.

    The Shoot & Tell experience with us takes an hour, but we encourage you to arrive early and stay on after to enjoy the atmosphere, meet other professional women, and have a glass or two of bubbles.


    Are you completely in love with your current profile pics?

    … or have you and your business evolved? Fresh, professional headshots from Nics at Nicole Pas photography will capture your personality and vision – helping you to step up and own your space!

    Do you stumble over your words when asked 'what do you do?'

    We’ll help you capture people’s attention and make them feel invested in your story! An interview and new personal bio from Mish at The Storytelling Business will find the heart of who you are and what you do.

    Do you feel confident telling people to check out your website?

    …or are outdated photos and an old or hastily written profile holding you back? A personal brand refresh with Shoot & Tell will let your true essence shine through on all the digital channels and elevate your professionalism.

    Have you refreshed your business brand or changed your services & products?

    Then it’s time to elevate your personal brand to keep pace, reflect where you’re at now in your professional life, and better connect with your ideal clients and customers!

    It’s your time to shine!

    Posing in front of a camera or talking about yourself and your achievements can be daunting. As women, we’re taught to stay out of the spotlight and let others shine.

    Bugger that, we say!

    Shoot & Tell is your time to reclaim a little space, in a safe, encouraging and supportive environment where we bring out your best. There’s no judgement here – whether you’re a little shy or want to shout your achievements from the big kitchen bench in our photographic studio!

    “It was like magic!”

    I wanted to connect to the people I serve, and I wanted them to know me. It’s not an easy thing to find someone who can just turn a conversation into a story, that you can link to your business. You are clever in how you do it. I just talked to you over the phone and you came back with my story – it was like magic! You’ve got that key ingredient, and I tell everyone I come across ‘you should talk to Michelle’.

    Shukri Abi, Abi Hearing

    “It’s worth the investment in your brand.”

    I’ve participated in several branding photo shoots with Nicole. So much effort and thought goes into these days. Nic maximises the value you receive and is amazing at putting you at ease in front of the camera. The importance of professional images can’t be underestimated for any small business.  Well worth the investment in your brand.

    Ange Zegir

    Two value-packed personal branding sessions combined in one unique experience.

    VENUE: The Loft Studio, Docklands Cotton Mills, Footscray, Melbourne

    DATE: Thursday 28 April, 2022

    TIME: Experiences take 1 hour – available between 9.00AM – 4.30PM

    Session 1: Personal Photoshoot

    • 30 minute shoot with Nics
    • A range of scene options in our gorgeous warehouse space
    • Bring one outfit change to create two different stories
    • Small props are welcome to complement your branding
    • Choose an optional makeover package before arrival

    Session 2: One-on-One Interview

    • 30 minute one-on-one session with Mish
    • Relax with a champers, coffee and snacks
    • Discuss options for where you'll use your story and photos
    • Chat with an experienced interviewer - no need to prepare!


    What You’ll Get

    Your photos and new bio will be delivered two weeks after the Shoot & Tell experience!


    Personal Branding Photography

    Professional shots by Nicole Pas, from Nicole Pas Photography.

    • 10 professionally retouched hi-res images of your choice
    • Choose the images you prefer from a full folder of options
    • Photos delivered via email 2 weeks after your session
    • OPTIONAL EXTRA: Purchase the full gallery for an additional cost
    • Cross promotion of your business on Nic's Instagram and LinkedIn

    Bonus inclusions!


    Personal Brand Strategy Snapshot

    Your Personal Brand Strategy Snapshot is inspired by the best brand storytelling work Nics and Mish do with their clients. Complete a questionnaire in advance of the experience, to help us define an approach for your shoot and interview, so we get your personal brand pitch perfect!


    Guide: How to Pose for Shots

    How to Pose for Shots is Nics’ short and sweet guide to posing in front of the camera. Whether you’re a newbie or a confident selfie taker 😉 Nics will set you ease on the day and provide extra tips to help you shine.


    Gorgeous Momento Goodie Bag

    Gifts from Nic and Mish to get you in the mood upon arrival, and leave you with something tangible to take away on the day!

    Your Shoot & Tell Schedule


    • Complete your Personal Brand Strategy Questionnaire


    • Arrive up to half an hour before your session to soak up the creative vibes of the day – complimentary drinks, nibbles and awesome tunes.
    • Optional: If you’ve purchased an additional makeup session, Melissa from Meleros will work with you to create your look.
    • First up – your photoshoot with Nics! Choose from a wide variety of ‘backdrop’ options in our warehouse space – whether corporate or casual, dreamy or determined, we’ll create a zone to suit your personal brand.
    • Then – your interview with Mish. Grab a drink and settle in as you chat about your business, professional background, ‘origin’ story, aspirations, and what sets you on fire!
    • Finally – take home your gorgeous goodie bag.


    • You’ll receive a draft story from Mish 10 days after the session.
    • You’ll receive final shots from Nics to choose from, plus the final story from Mish, two weeks after the session.
    • It’s time to celebrate, by promoting your photos and story on all your platforms – website, LinkedIn and socials!


    Professional Express Makeup: add $100

    We’re excited to have scored the gorgeous Melissa from Meleros as our makeup artist on the day! She’ll be doing a 30-minute Express Makeup Experience for $100.00 (purchase upon booking).

    Full Gallery of Photos: add $150.00

    Want all the best images Nics shoots on the day? When Nics sends you the final gallery to choose from, instead of selecting just 10 images (including in the Shoot & Tell experience pacakage) you can choose every single image you see! Additional cost: $150.00 (purchase upon booking, or add post-event).

    Social Media Caption Package: add $90.00

    Want a creative shortcut to promote your new personal brand images and story to the world? You’ll receive posts for Instagram, LinkedIn and Facebook, written in your new personal brand voice! Additional cost: $90 (purchase upon booking, or add post-event).


    Have a question?

    Below, we’ve answered some commonly asked questions. If you can’t find what you’re looking for here, please contact us!

    What should I wear on the day?

    We recommend that you wear an outfit that makes you feel like you on your best day (and then some!). Nics and Mish will support you in planning your wardrobe choices, inspired by your brand questionnaire and the Brand Strategy Snapshot we create for you.

    Where is Shoot & Tell being held?

    Shoot & Tell will be held at The Loft Studio Melbourne – a 200sqm studio styled like a New York Loft, with plenty of locations for photos.

    Address: 44/91 Moreland Street, Footscray, VIC 3011 

    Transport: A 5-minute walk from Footscray Station; or plenty of on-street parking.

    Do I need to prepare anything for my interview?

    Please complete the Personal Brand Strategy Questionnaire that we send you in advance of your Shoot & Tell experience. Otherwise, you just need to chat naturally to Mish on the day!

    Do you offer payment plans?

    We’re sorry but at this point, we can’t offer payment plans as our booking system doesn’t allow for it.

    Who is your makeup artist?

    We’re excited to have scored the gorgeous Melissa from Meleros as our makeup artist on the day! Check out this dreamy brand here:

    She’ll be doing a 30-minute Express Makeup Experience for $100.00.

    How do I book your makeup artist and what is the cost?

    You can book our makeup artist on our ticketing platform at the same time you choose your experience time slot.

    You can book our makeup artist on our ticketing platform at the same time you choose your experience time slot. Melisssa will do an Express Makeup Experience for $100.00, in 30 minutes! Simply add the timeslot with her in your Humanitix booking and arrive 30 minutes before your scheduled experience time on your ticket.

    How much does it cost for the optional extra Social Media Posts Package from Mish?

    The Social Media Posts Package is the perfect complement to your new photos and bio! They’ll be written in your personal brand tone of voice, and are ready to pop onto Instagram, LinkedIn and Facebook.


    • 1 x LinkedIn Post
    • 1 x Instagram Post
    • 1 x Facebook Post

    Cost: $90 AUD

    How to pay: Either purchase with your ticket when you book your experience or ask Mish to create them after you receive your photos and story! Mish will send you a separate invoice in the latter case.

    How much does it cost to purchase the full gallery of photos and when do I buy them?

    You can purchase the full gallery of photos when you book your experience. It represents incredible value for money! Or wait until you fall in love with the full gallery, and Nics will send an invoice for the additional $150.00.

    Where do I book?

    We’re proud to be using Humanitix as our booking platform – the not-for-profit, humane ticketing platform with booking fees that all go to charity.

    Book right here on this page (the booking module is above) or head out to Humanitix.

    What are your contact details for further information?

    For further information not covered here, please email us!

    Or you can call Mish directly on ~ 0435547755